Bachelor of Business Administration Concentration in Marketing
Hours Required
120 semester credit hours (SCH): 45 hours must be advanced, with fulfillment of degree requirements as specified in the "Requirements for Graduation" section of this catalog and the General Requirements for Undergraduate degrees at the beginning of this section.
Requirements
| Code | Title | Semester Credit Hours |
|---|---|---|
| [University Core Curriculum] | ||
| Select 42 SCH as outlined in the suggested plans and as specified in the "Requirements for Graduation" | 42 | |
| Math | ||
| MATH 1325 | Business Math II | 3 |
| Microeconomics Elective | ||
| ECO 2302 | Principles of Microeconomics | 3 |
| General Electives | ||
| Any 1000-4000 level courses which may include 1 SCH in Life and Physical Science Lab. Vocational or VTF classes are excluded. | 3 | |
| Communication | ||
| BA 3301 | Professional Written Comm | 3 |
| Business Foundation | ||
| ACC 2301 | Intro to Financial Accounting | 3 |
| ACC 2302 | Intro to Managerial Accounting | 3 |
| BA 1301 | Business Principles | 3 |
| DS 2310 | Business Statistics I | 3 |
| Common Body of Knowledge | ||
| BA 3310 | Legal Environment of Business | 3 |
| BA 3320 | International Business | 3 |
| MIS 3310 | Management Information Systems | 3 |
| ECO 3320 | Managerial Economics | 3 |
| FIN 3310 | Introduction to Finance | 3 |
| MGT 3310 | Principles of Management | 3 |
| MKT 3310 | Principles of Marketing | 3 |
| POM 3310 | Production & Operations Mgt | 3 |
| Concentration | ||
| BA 4390 | Business Strategy (must be taken during final semester prior to graduation) | 3 |
| MKT 3320 | Buyer Behavior | 3 |
| MKT 3330 | Advertising & Promotion Mgt | 3 |
| MKT 4310 | International Marketing | 3 |
| MKT 4320 | Marketing Research | 3 |
| MKT 4330 | Marketing Management | 3 |
| TIL 3340 | Business Logistics Management | 3 |
| Business Elective | ||
| Select 9 SCH from any 3000-4000 level course offered by the A. R. Sanchez, Jr. School of Business not previously used | 9 | |
| Total Semester Credit Hours | 120 | |
Following is a suggested four-year degree plan. Students are encouraged to see their advisor each semester for help with program decisions and enrollment; responsible for reviewing the Program of Study Requirements, meeting all course prerequisites, and writing intensive course (WIN) requirements for graduation. See Academic Regulations-Undergraduate.
| Freshman | ||
|---|---|---|
| Fall | Semester Credit Hours | |
| ENGL 1301 | English Composition I | 3 |
| HIST 1301 | The US to 1877 | 3 |
| MATH 1324 | Business Math I | 3 |
| UNIV 1201 | Learn a Global Context I | 2 |
| BA 1301 | Business Principles | 3 |
| Life & Physical Science | 3 | |
| Life & Physical Science Lab | 1 | |
| Semester Credit Hours | 18 | |
| Spring | ||
| ENGL 1302 | English Composition II | 3 |
| HIST 1302 | The US Since 1877 | 3 |
| MATH 1325 | Business Math II | 3 |
| UNIV 1302 | Signature Course | 3 |
| Life & Physical Science* | 3 | |
| *The 1SCH of Life & Phys. Sci. Lab will apply to Gen. Elective | ||
| Semester Credit Hours | 15 | |
| Sophomore | ||
| Fall | ||
| ACC 2301 | Intro to Financial Accounting | 3 |
| DS 2310 | Business Statistics I | 3 |
| ECO 2301 | Principles of Macroeconomics | 3 |
| PSCI 2305 | American National Government | 3 |
| Language, Philosophy & Culture | 3 | |
| Semester Credit Hours | 15 | |
| Spring | ||
| ACC 2302 | Intro to Managerial Accounting | 3 |
| ECO 2302 | Principles of Microeconomics | 3 |
| PSCI 2306 | American State Government | 3 |
| Creative Arts | 3 | |
| General Elective 1 | 3 | |
| Semester Credit Hours | 15 | |
| Junior | ||
| Fall | ||
| BA 3301 | Professional Written Comm | 3 |
| BA 3310 | Legal Environment of Business | 3 |
| BA 3320 | International Business | 3 |
| ECO 3320 | Managerial Economics | 3 |
| MKT 3310 | Principles of Marketing | 3 |
| Semester Credit Hours | 15 | |
| Spring | ||
| FIN 3310 | Introduction to Finance | 3 |
| MGT 3310 | Principles of Management | 3 |
| MIS 3310 | Management Information Systems | 3 |
| MKT 3330 | Advertising & Promotion Mgt | 3 |
| POM 3310 | Production & Operations Mgt | 3 |
| Semester Credit Hours | 15 | |
| Senior | ||
| Fall | ||
| MKT 3320 | Buyer Behavior | 3 |
| MKT 4320 | Marketing Research | 3 |
| TIL 3340 | Business Logistics Management | 3 |
| Advanced Business Elective | 3 | |
| Advanced Business Elective | 3 | |
| Semester Credit Hours | 15 | |
| Spring | ||
| BA 4390 | Business Strategy | 3 |
| MKT 4310 | International Marketing | 3 |
| MKT 4330 | Marketing Management | 3 |
| Advanced Business Elective | 3 | |
| Semester Credit Hours | 12 | |
| Total Semester Credit Hours | 120 | |
- General Elective. Select 3 SCH from any subject at any level. Vocational or VTF classes are excluded.
Actual degree plans may vary depending on availability of courses in a given semester.
Some courses may require prerequisites not listed.