Bachelor of Business Administration Concentration in Marketing

Hours Required

120 semester credit hours (SCH): 45 hours must be advanced, with fulfillment of degree requirements as specified in the "Requirements for Graduation" section of this catalog and the General Requirements for Undergraduate degrees at the beginning of this section.


[University Core Curriculum]
Select 42 SCH as outlined in the suggested plans and as specified in the "Requirements for Graduation"42
MATH 1325Business Math II3
Microeconomics Elective
ECO 2302Principles of Microeconomics3
General Electives
Any 1000-4000 level courses which may include 1 SCH in Life and Physical Science Lab. Vocational or VTF classes are excluded.6
BA 3301Professional Written Comm3
Business Foundation
ACC 2301Intro to Financial Accounting3
ACC 2302Intro to Managerial Accounting3
DS 2310Business Statistics I3
Common Body of Knowledge
BA 3310Legal Environment of Business3
BA 3320International Business3
MIS 3310Management Information Systems3
ECO 3320Managerial Economics3
FIN 3310Introduction to Finance3
MGT 3310Principles of Management3
MKT 3310Principles of Marketing3
POM 3310Production & Operations Mgt3
BA 4390Business Strategy (must be taken during final semester prior to graduation)3
MKT 3320Buyer Behavior3
MKT 3330Advertising & Promotion Mgt3
MKT 4310International Marketing3
MKT 4320Marketing Research3
MKT 4330Marketing Management3
TIL 3340Business Logistics Management3
Business Elective
Select 9 SCH from any 3000-4000 level course offered by the A. R. Sanchez, Jr. School of Business not previously used9
Total Semester Credit Hours120

Following is a suggested four-year degree plan. Students are encouraged to see their advisor each semester for help with program decisions and enrollment; responsible for reviewing the Program of Study Requirements, meeting all course prerequisites, and writing intensive course (WIN) requirements for graduation. See Academic Regulations-Undergraduate.

Plan of Study Grid
FallSemester Credit Hours
ENGL 1301 English Composition I 3
HIST 1301 The US to 1877 3
MATH 1324 Business Math I 3
UNIV 1201 Learn a Global Context I 2
Creative Arts 3
Life & Physical Science 3
Life & Physical Science Lab 1
 Semester Credit Hours18
ENGL 1302 English Composition II 3
HIST 1302 The US Since 1877 3
MATH 1325 Business Math II 3
UNIV 1302 Signature Course 3
Life & Physical Science* 3
*The 1SCH of Life & Phys. Sci. Lab will apply to Gen. Elective
 Semester Credit Hours15
ACC 2301 Intro to Financial Accounting 3
DS 2310 Business Statistics I 3
ECO 2301 Principles of Macroeconomics 3
PSCI 2305 American National Government 3
Language, Philosophy & Culture 3
 Semester Credit Hours15
ACC 2302 Intro to Managerial Accounting 3
ECO 2302 Principles of Microeconomics 3
PSCI 2306 American State Government 3
General Elective 1 3
General Elective 1 3
 Semester Credit Hours15
BA 3301 Professional Written Comm 3
BA 3310 Legal Environment of Business 3
BA 3320 International Business 3
ECO 3320 Managerial Economics 3
MKT 3310 Principles of Marketing 3
 Semester Credit Hours15
FIN 3310 Introduction to Finance 3
MGT 3310 Principles of Management 3
MIS 3310 Management Information Systems 3
MKT 3330 Advertising & Promotion Mgt 3
POM 3310 Production & Operations Mgt 3
 Semester Credit Hours15
MKT 3320 Buyer Behavior 3
MKT 4320 Marketing Research 3
TIL 3340 Business Logistics Management 3
Advanced Business Elective 3
Advanced Business Elective 3
 Semester Credit Hours15
BA 4390 Business Strategy 3
MKT 4310 International Marketing 3
MKT 4330 Marketing Management 3
Advanced Business Elective 3
 Semester Credit Hours12
 Total Semester Credit Hours120
  1. General Elective. Select 6 SCH from any subject at any level. Vocational or VTF classes are excluded.

Actual degree plans may vary depending on availability of courses in a given semester.
Some courses may require prerequisites not listed.