Marketing (MKT)

MKT 3310 Principles of Marketing

An introductory course in marketing presenting the basic components of marketing including product policy, promotion, pricing, and distribution of goods, services and ideas to consumers and other buyers within a set of environmental forces that affect marketing decisions. Written and/or oral presentations are required.

Prerequisites: Junior standing.

MKT 3320 Buyer Behavior

An interdisciplinary approach to understanding buyer decision-making processes and psychological, sociological, and cultural factors influencing the processes. Analysis of marketing mix strategies and policies in a behavioral context.

Prerequisites: MKT 3310.

MKT 3330 Advertising & Promotion Mgt

Advertising, public relations, and promotions are systematically examined in terms of planning, executing, and evaluating marketing programs.

Prerequisites: MKT 3310.

MKT 4199 Issues in Marketing

Selected topics for special study related to marketing functions, processes, or issues. May be repeated once when topic changes.

Prerequisites: MKT 3310.

MKT 4299 Issues in Marketing

Selected topics for special study related to marketing functions, processes, or issues. May be repeated once when topic changes.

Prerequisites: MKT 3310.

MKT 4310 International Marketing

Comparative analysis of cultural, legal, political, economic, and technological environments as they affect marketing strategy in the international marketplace. Special emphasis on problems of the multinational corporation and its role in the current world economy.

Prerequisites: MKT 3310.

MKT 4320 Marketing Research

Study of the scientific methods in marketing research with emphasis on collection, analysis, and interpretation of data as applied to the solution of marketing problems.

Prerequisites: MKT 3310 and DS 2320.

MKT 4330 Marketing Management

Study of the managerial aspects of the marketing functions: product planning, pricing, organizational structure, sales planning, and sales management.

Prerequisites: MKT 3310.

MKT 4399 Issues in Marketing

Selected topics for special study related to marketing functions, processes, or issues. May be repeated once when topic changes.

Prerequisites: MKT 3310.

MKT 5199 Special Issues in Marketing

A study of topics of current interest in the field of marketing. May be repeated once when topic changes.

MKT 5299 Special Issues in Marketing

A study of topics of current interest in the field of marketing. May be repeated once when topic changes.

MKT 5310 Seminar in Marketing Mgt

An analytical approach to the marketing management of the firm, emphasizing the development of competitive marketing strategies in a dynamic environment and implementation of marketing activities through methods, policies, and organizational structures.

MKT 5320 International Marketing

Surveys the economic, cultural, and political-legal environments in which international marketing takes place, and examines marketing functions and their adaptations to those environments. Includes analysis of selected case histories of actual business situations.

MKT 5399 Special Issues in Marketing

A study of topics of current interest in the field of marketing. May be repeated once when topic changes.

MKT 6310 Seminar in International Mkt

This course is an examination of current international marketing research with emphasis on understanding of theory, concept development, research design and analysis of research results.

Prerequisites: Consent of the instructor an the Graduate Advisor.