MKT 3330 202: Advertising & Promotion Mgt

OUTCOME ASSESSMENTS

Your grades will be determined at the end of the semester after taking into consideration the following assessment components:

Course Assessment Components and Points of Course Assessment Components

13 Chapters’ Weekly Assignments (Open Book):  (Due Every Saturday at 11:59 pm); (15 points each × 13) = 195 Points (For Learning Outcomes 1, 2, & 3)

Final IBP Campaign Project:  305 Points: Individual Advertising Portfolio (Draft weekly and Final on 4/15): 155 Points; Team IBP Campaign Presentation (Due on 4/28 at 11:59 pm): 75 Points; Team IBP Campaign Report (Due on 5/1 at 11:59 pm): 75 Points (For Learning Outcomes 4 & 5)

Mid-Term Exam (Closed-Book):  200 points (March 18): The mid-term exam has 9 chapters, and 80 minutes for 100 questions. (For Learning Outcomes 1, 2, & 3)

Final Comprehensive Exam (Closed-Book) : 

300 Points (May 6):The final exam has 13 chapters, and 120 minutes for 102 questions. (For Learning Outcomes 1, 2, & 3)

Total: 1000 points

Grading Policy

All the questions for quizzes, tests, and exams are selected from the national test bank. You may assume approximately 90% of the total (A: more than 900 Points), 80% (B: more than 800 Points), 70% (C: more than 700 Points), 60% (D: more than 600 Points), less than 60% (F: less than 600 Points) cut off for final grades.  However, your final grades will be curved based on overall class performance.  Your grade is available in Blackboard’s grade book.

Each student is encouraged to use AI for the final Integrated Brand Promotion Campaign Project.

Acceptable and Unacceptable Use of AI

The use of generative AI tools (e.g. ChatGPT, Dall-e, etc.) is permitted in this course for the following activities: brainstorming and refining your ideas; finding information on your topic; drafting an outline to organize your thoughts; and checking grammar and style.

The use of generative AI tools is not permitted in this course for the following activities: impersonating you in classroom contexts, such as by using the tool to compose task/discussion board prompts assigned to you; completing group work that your group has assigned to you; writing a draft of a writing assignment; writing entire sentences, paragraphs or papers to complete class assignments, etc.

You are responsible for the information you submit based on an AI query (for instance, that it does not violate intellectual property laws, or contain misinformation or unethical content). Your use of AI tools must be properly documented and cited in order to stay within university policies on academic honesty. For example, OpenAI. ChatGPT. January 9 version. Accessed January 9, 2025. https://openai.com. Any assignment that is found to have used generative AI tools in unauthorized ways will receive a grade deduction of 50%, and the student must resubmit the work with proper acknowledgment. When in doubt about permitted usage, please ask for clarification.

Weekly Chapter Assignments (195 Points)

The purpose of the assignments is to help you become actively involved in learning and reinforce your understanding of the chapter reading. The publisher’s MindTAP digital learning app is adopt for our weekly reading, learning activities, and multiple-choice questions, including Flashcards, concept check quiz (10 Qs), Chapter quiz 2 (10Qs), and Short Case (2-3Qs). All the assignments may help you learn, practice, master the knowledge in that chapter.

Around 10% to 30% of quiz questions will be used in the exams without any changes in order to reward you and help you succeed in this class.

All the assignments are available from the first day of the semester. However, each chapter assignments will be closed by every Saturday at 11:59 pm. You have unlimited trials for chapter assignments before that time. The computer will record the best performance as your grade. You should print assignment for your later review in order to help you prepare for the mid-term exam and the final exam. No make-up quizzes will be allowed after the due date.

Mid-Term and Final Exam (200 Points + 300 Points)

The mid-term and final exam will be given to test your knowledge of all materials covered in the textbook and PowerPoint slides. The mid-term exam covers first 7 chapters. The final exam is comprehensive and covers all 13 chapters.

My PowerPoint slides can help you understand the knowledge points in each chapter. The PowerPoint slides intend to explain some of the important issues and difficult concepts in each chapter. However, the PowerPoint slides cannot discuss everything covered in the textbook. So, it is very important to read the textbook very well and ask questions about anything that you do not understand.

The exams could be true/false, multiple-choice or essay questions. All the questions are from the national standard test bank. The questions will be about general concepts as well as details discussed in the textbook and in the PowerPoint slides. You will be asked to pick the best answer from the options you are given and to mark your answer on an answer sheet. 

The dates for exams are indicated on the website and also at the end of the syllabus. You are fully responsible for being prepared for all exams on time.

We provide a forum called “Questions and Answers” on Blackboard Discussion Boards to let the students ask and discuss questions. TAMIU strongly discourages students to use any external study/chat groups because most of the widespread violations of the Honor code have occurred with those groups. If you are in such a group and participating in viewing purloined exam questions/answers, you are guilty of violating the Honor Code.

Final Advertising and Integrated Brand Promotion (IBP) Campaign Project (305 Points)

You will work on a semester-long project with your teammates. Throughout the semester, individuals and teams will work on their campaign projects. Teams are encouraged to meet weekly and discuss their campaign project. It is important to ensure that each member’s individual advertising portfolios address the diverse needs of the team project. These individual portofilos will serve as building materials, contributing to the team’s final presentation and report.

Individual Advertising Portfolio (155 Points)

Each team member will collaborate on the team’s overall idea and decision, but work independently during the first 11 weeks. Drafts must be submitted individually by Sunday at 11:59 pm each week to earn 5 points per week (5 X 11 = 55 Points). After that, the final individual advertising portfolio must be submitted by April 15^th at 10:00 am (100 Points). This portfolio can serve as a valuable interview demo for future job opportunities. Additional details will be provided on a separate document.

Team’s Final IBP Campaign Presentation and Report (150 Points)

Each team will use their members’ individual advertising portofilos as the foundation to select, modify, and integrate materials for building the team’s Final Presentation (75 Points, due on April 28^th at 11:59 pm) and Final Report (75 Points, due on May 1^st at 11:59 pm) at the end of the semester. Additional details will be provided on a separate document.

Extra Credits

I’d like to provide students extra credits from time to time across the semester according to the whole class’s performance need.

TESTING POLICY

All your learning materials and each chapter’s assignments are online. Our exams will be in the classroom on March 18^th and May 6^th (Tuesdays). No makeup exam will be allowed.

All the assignments and exams will be administered through Blackboard online. The computer will randomly assign different questions to each student each time when you take the tests. A security browser called Respondus Lockdown Browser needed to be downloaded and required to be used for mid-term exam and the final exam, but not for assignments. A timer appears on your computer screen, and the test continues until you click the submit button. You must submit your test within the required time. The test should be automatically closed and submitted when the time is up. If not, please click "Submit" to end the test and submit your test.

If any cheating is found, both the cheater and helper will receive a “0” for the test. Both of them will be submitted to the University’s student conduct office and honor council.

MAKE-UP AND LATE ASSIGNMENTS POLICY

Please do not wait until the last minute to do your assignments, quizzes, or exams! There are many things that can go wrong in the path between your computer and the Blackboard course site. If any issues/problems occur with your computer/internet service at home, it is your responsibility to plan ahead/immediately, and go to use TAMIU/other public facility or ask for help immediately from your family members, classmates, neighbors, or friends. So your personal/public computer/Internet Service Provider issues, bad weather, sick children, family problems, traffic, car accidents (etc) are not acceptable explanations for the last-minute testing or missing the quiz and/or test.

NO MAKE-UP ASSIGNMENTS, and EXAMS WILL BE ALLOWED. If you have any legitimate reasons for not being able to perform the tasks on time, you need to show me legal documentation, have my prior approval, and make special arrangements with me IN ADVANCE in order to take the exam at a different time. Even if you have serious health issues, your family members and/or your friends may help you inform me or leave a message to me immediately through email or phone.

The late submission of an assignment will receive a 20% of grade reduction per day.

Class Participation and Attendance Policy

Important requirements for your class participation score are (1) class attendance, (2) professionalism, (3) class preparation and participation in discussions (individual, small group and large group levels).

(1)     Class attendance is mandatory: I will use a seating chart to track your attendance and discussion participation throughout the course. It is your responsibility to attend classes. You are responsible for all the material covered in the class.

·             Each student will be responsible for coming to class on time and turning in required assignments on time.

·             If you must be absent, please notify me in advance via email or by telephone, and show me documentation before or later. If you miss class, you are responsible for getting the notes and information from your classmates, or seeing me for any clarification, questions, assignments, and changes etc.

·             Every 3 instances of sleeping in class, arriving late, or departing early from class will count as one absence. Please plan properly and schedule your time accordingly.

·             If you plan to sleep in class, read newspapers, or study for other classes, please do not come to the class.

(2)     Professionalism: In order to make this class an enjoyable learning experience, a proper classroom climate should be created to help students in developing professional habits that will contribute to their career success. I expect the class to have a positive, attentive, considerate, courteous environment that is conducive to learning. Being on time, being prepared, being alert, participating in discussion and activities, staying for the full class time, using professional email and phone etiquette, turning in neat, well written, error-free assignments on time, helping others in need, sharing your knowledge, checking the class website and your email often, maintaining academic integrity,  showing respect to the professor and peer students who are speaking or making presentation during the class time in terms of difference in opinion, perspectives and values are desirable behaviors. Unrelated conversation, sleeping, reading outside materials (e.g., newspaper, other course assignments), desiring special treatment, using cell phones, using laptops, and any insulting behavior to the professor and/or your classmates are undesirable behaviors. In short, this class is meant to emulate real word experience. Students should treat this class as a real world professional commitment. Any undesirable behaviors will cost you participation points. Every day in the “real world”, millions of people go to work and complete assignments when they do not feel good, when their family members do not feel good, have relationship problems, when their cars will not start, when they are overextended, when their alarm clock malfunctions, etc. They take responsibility to manage their problems and accept responsibility for their actions and conduct. You are expected to overcome these problems as well. In sum, excellent students adopt a professional attitude to be good citizens with respect to this class and conduct themselves accordingly.

1. Class preparation & class participation in discussions: You are expected to read the readings and submit any assignment before you come to the class. Being well prepared will ensure our class meetings to be very interactive. I strongly encourage you to respond thoughtfully to comments that other students and I make during the class. Active participation requires you to listen carefully to what is said. One way to participate is to share your opinion about answers to the questions that others have posed. And asking questions is an effective way to learn and improve your business/product ideas. However, asking questions is as important to the learning process as having answers. None of us has all the answers, but we all have many questions, so please share your questions with the rest of us during class discussions. If you feel uncomfortable talking in class, please send me an email or stop by during my office hours to talk with me about your thoughts or opinions. One of the best ways for you to feel comfortable participating in our class discussions is for you to think about the material before class.

I view all constructive participation as positive. In other words, effective contribution in the class will help your grade! I recognize that some students simply do not like to speak out in class -- and that others are quick to take all the “air time” that is available. I don't want to penalize someone who in general is less inclined to talk in class. However, I do "cold calls" and there is a difference  between not being prepared to respond when called on and simply wishing to be less verbal. Students who show a pattern of not being prepared will be graded down on class participation.

Evaluating the quality of class participation is necessarily subjective. As a co-producer of this class, at the end of the semester you will be invited to have a self-evaluation as extra credits. The list of questions below summarizes the criteria I will use to evaluate class discussion participation points:

❒  Is the participant a good listener?  Is there a willingness to participate?

❒  Are the points made relevant to the discussion? Are the questions raised relevant to the discussion?

❒  Do comments show evidence of thorough analysis of the issues? Do comments show an understanding of theories, concepts, and analytical devices presented in class lectures or

❒  assigned reading materials?

❒  Overall, do comments contribute to our understanding of the discussion?

There will be lots of opportunities for you to participate in the class, but there will also be time for you to see me outside the class. If you have any question about the material covered in the book or in the class, or anything else in your mind, I would be happy to help. Please visit me during my office hours. If those times do not work for you, please feel free to email me or call me to schedule an appointment.

AVAILABLE STUDENT ONLINE RESOURCES

This course will be managed through the Blackboard course management system. There is a folder called Student Resources that provides various online resource information for you:

Course Technology Requirements

You can find the links to technology resources needed for this course: such as minimum technology requirements for the online class and personal software resources on the Instructional Technology and Distance Education Services’ webpage when using the learning management system (LMS) of the University. TAMIU Students may access online versions of this software through their Dusty Office 365 account at https://dusty.tamiu.edu/. This site also provides students access to download the Microsoft suite for educational use. See instructions for downloading the Microsoft Office suite.

All file types should be opened inside the Blackboard system (Adobe Presenter, PDF, Microsoft Word, Microsoft PowerPoint, URLs, video clips, etc). If you have any issues with any type of software to open files, please go to the personal software resources link to find links to any of the missing software. Please make sure that your home computer can access all of our class files.

For this class, you need the following hardware including a webcam, and a microphone for testing through the Respondus LockDown Browser or online virtual meeting place. If you experience any problems with Blackboard, please contact the OIT Help Desk (hotline@tamiu.edu or 956-326-2310) as soon as possible, not the instructor.  If your labtop is outdated and you cannot use TAMIU’s computer labs, you may have to drop the class.

Technology Skills & Training

Through the provided link, you can learn the required technical skills and get training through the atomic learning tool.

Technology Statements

You can learn the accessibility and privacy statements on various technologies used in this course. At Texas A&M International University, we believe that all students should have equal technology opportunities in the classroom. These technologies/sites may also require user data, such as the creation of a username and password. In this class, we will utilize Blackboard. You may find the accessibility and privacy policies of these technologies on the following pages: Accessibility Statements and Privacy Statements.

Support Services

You can find the links to technical, accessibility, student, and academic support services provided by TAMIU, such as instructional technology and distance education services, technical support services, accessibility support services, academic support services (testing center, university learning center, and writing center, etc), student support services (e.g., Bursar’s office, student health services, and student counseling center, etc) and library support service.

Handbook, Policies & Other links:

You can find the links to the University's student handbook, academic regulations, academic calendar, and schedule of classes.

STUDENT RESPONSIBILITIES IN This COURSE

The following statements identify your responsibilities in this course. You have to submit the acknowledgment statement of your responsibility in the first week of the class in order to continue this class. If you are not able to agree to all of the statements, perhaps you should reconsider taking this course in a face-to-face format.

1. I understand that I am expected to attend every class in person and also work a minimum of 9 hours per week beyond the classroom time.
2. I will ask questions directly and immediately if I do not understand the instructions, due dates for assignments and exams, or whenever I have any other questions or issues.
3. I understand that I need a laptop to take the exams inside the classroom. I can’t use textbooks, notes, ebooks, printed ebooks, online searching, or printed copies) for all exams. And I also understand that I have to take the mid-term and final exams on March 18 ^th and May 6^th (Tuesdays). NO MAKE-UP EXAMs WILL BE ALLOWED.
4. I will connect our course blackboard email box with my dusty TAMIU email, and make sure that I can receive Dr. Wei’s email notifications for the class and communicate with her through the email box on the class website.
5. I will be responsible for keeping up with all due dates for assignments, projects, and exams and submitting them on time or before due dates. I have at least one week of time to work on the weekly assignments. I will organize my time in a way that would allow me to thoughtfully and thoroughly complete class tasks.
6. I understand weekly chapter assignments due on every Saturday at 11:59 pm, and weekly individual advertisg drafts due on every Sunday at 11:59 pm. NO MAKE-UP Assignments and Projects WILL BE ALLOWED at 11:59pm. 10%-30% of mid-term and final exam questions are from the weekly chapter assignments.
7. I understand that technical problems related to Personal/public computer/Internet Service Providers, bad weather, sick children, family problems, traffic, and car accidents (etc) cannot be used as an excuse for failure to complete the tasks on time. I will locate the computer hardware, software, and Internet connections necessary to stay connected and current with my coursework online. I am aware of alternate Internet connections available through TAMIU’s computer labs/library, the public library, and any friends, relatives, or neighbors and will access them if my personal computer equipment/internet is not working. I understand that technical problems with Blackboard require that I contact OIT at 956-326-2310 for technical support during their working hours from Monday to Friday at 7:30 am-6:00 pm.
8. If I have legitimate reasons for not being able to take the assignments/projects/exams during the scheduled time, I understand that I need to show Dr. Wei documentation, have her prior approval, and make special arrangements IN ADVANCE in order to take the exam at another time. When I have serious health issues or car accidents, I will ask my family members and/or friends may help me inform her or leave a message to her immediately through email or phone.

At the “Start Here”! Area of the Blackboard course site, there is an acknowledgment of the syllabus, policies, and responsibilities containing these statements. The acknowledgment represents a contract between you and me. You have to agree and sign the contract in order to be able to continue this class.

If you believe that this course plan is incompatible with your abilities, job schedule, and life priority or lifestyles, do something about it NOW!  For example, take another instructor’s class, or consider taking another course.

To prepare students for real-world challenges in the industry, the course aims to

1) equip them with a solid understanding of the fundamental concepts and principles of advertising and integrated brand promotion,

2) provide insights into strategically planning and executing effective advertising strategies,

3) foster creativity in integrating traditional and contemporary media for high-quality promotion campaigns,

4) and synergistically leverage multiple tools—including sales promotion, event sponsorship, product placement, direct marketing, personal selling, branded entertainment, influencer marketing, public relations, and corporate advertising)—to achieve optimal and responsible brand campaign impact on consumers.

Upon successful completion of this class, students will be able to:

1. Describe advertising concepts and principles of integrated brand promotion.
2. Discuss the psychological, sociological, creative, global, and ethical dimensions of advertising along media planning and execution complexities.
3. Analyze marketing communication frameworks for effective brand messaging.
4. Design advertising as a strategic and operational business process.
5. Develop skills and creativity for advertising portfolio design, integrating them into campaign projects.

All the questions for quizzes, tests, and exams are selected from the national test bank. You may assume approximately 90% of the total (A: more than 900 Points), 80% (B: more than 800 Points), 70% (C: more than 700 Points), 60% (D: more than 600 Points), less than 60% (F: less than 600 Points) cut off for final grades.  However, your final grades will be curved based on overall class performance. Your grade is available in Blackboard’s grade book.